Posts Tagged ‘Social media’

It does not seem too long ago when communicating via a computer seemed outlandish – science fiction.  Back then, there was this notion called Telnet, where a computer user could log-in to a local internet hub, usually through that of a nearby university, for free.  That’s right.  And there weren’t cable or DSL lines connecting to the internet.  There were only phone lines and dial-up.
Telnet was a communications application used during the inception of internet use between universities and government agencies for communicating with another computer user at a remote location via what we now term as instant messaging.  Additionally, there weren’t web browsers or even windows application for internet connectivity.  There was only the DOS prompt.  It was through the infamous black screen that computer "experts" would type in DOS commands to dial into their universities internet hub, for example, access Telnet, then PING or "call" another internet user and hope they answer, assuming they too are logged-in to Telnet and waiting your call.
This was messaging at its origins.  Eventually, Netscape was developed, windows applications for internet browsing introduced and non-technical internet access was born.  You didn’t have to know DOS or wish to browse for internet data via a black screen and numbered listings.  Now there was point and click capabilities, images and intuitive design.  E-mail seemed to have been the first major technological break-through in terms of mass popularity for communications via computers.  Though messaging had already long ago been born, it wasn’t until much later that applications such as Microsoft’s Instant Messenger and AOL’s messaging capabilities slowly introduced this method of "instant email" to a broader audience.
Today, the most recent fad in terms of instant text messaging has come via mobile phones.   Even "dumb" phones are now capable of transmitting text messages from one mobile phone user to the next.

It’s safe to say that the traditional printed phone book is dead, as consumers now scour the Web to explore ideas and find certain products and services. With a click of the mouse, millions of consumers are readily primed for a company’s message, be it on their favorite sites or as they are simply browsing. Internet marketing is not only inexpensive, but it opens the door to new creative outlets while reaching specific demographics. But, with everyone a player, how does your company stand out from the noise? You have to optimize your digital footprints.

As search engines dominate the way the public finds information, it’s important to be at the top of the ladder. Search engine optimization marketing techniques put a company prominently in the results when a consumer searches for keywords that are principal to the company’s image. In relation, these key words can also be optimized in advertising, a technique formally known as pay-per-click advertising, bringing consumers to you as your company’s website links to the results.

Consumers today are accustomed to, and value, interaction. Social media is the preferred outlet, presenting a great marketing opportunity to directly interact with consumers, and their friends and business associates. Plus, it works as an efficient sharing device, such as passing around viral videos, which are another optimal opportunity for your company to creatively spread its message.

Unfortunately, these methods can require considerable time and manpower. Instead of trying to juggle all of these initiatives in-house, it would be ideal to retain the services of a reputable SEO company. Trained in Internet marketing, their reach is far and wide and they are more experienced in new digital applications. In addition, they have the capability to analyze results to see what is or isn’t working, and what changes need to be made. Hiring an SEO company is a sure way to optimize your company’s digital footprints.